Using Lightspeed Loyalty For Retail Success

Lightspeed POS is one of the best POS systems for small businesses with a built-in loyalty rewards program called Lightspeed Loyalty. Using this add-on digital rewards program, you can reward in-store and online purchases, build relationships with customers, and keep shoppers coming back.

Lightspeed Loyalty is an omnichannel loyalty program for Lightspeed POS. Loyalty is a paid add-on available on some, but not all, Lightspeed POS plans. Besides encouraging repeat business with digital loyalty rewards, Lightspeed Loyalty also includes customer management, marketing, and analytics features.

What Is Lightspeed Loyalty?

Lightspeed Loyalty provides more than enough functionality for most smaller retailers and restaurants and has the added benefit of directly integrating with your Lightspeed POS without the need for a separate loyalty software program.

As follows are some of the features Lightspeed Loyalty includes:

• Points-Based Loyalty Program: Customers can redeem points for freebies, discounts, etc.
• Completely Digital: No physical cards required & rewards accrue automatically
• Integrates Directly Into POS: Effortlessly onboard customers right from your POS
• Omnichannel: Customers earn points on both online and in-store purchases
• Customer-Facing App: Customers can track their own points using a mobile app
• Auto-Segmentation: Customers are segmented automatically based on purchasing habits
• Easy-to-Use Marketing Tools: These include a drag-and-drop email campaign builder & text message sender
• Loyalty POS Analytics: Generate POS reports and graphs with valuable customer insights

Lightspeed POS Pricing

Lightspeed Loyalty is included in higher-tier packages of Lightspeed Retail.

Specifically, Lightspeed Retail users will need to purchase the Core package ($149/month for one register), while loyalty is included in all Lightspeed Restaurant packages.

These prices are for annual subscriptions–you’ll pay more if you choose month-to-month billing–and Lightspeed Retail packages require you to use Lightspeed Payments to get the best price.

It may also be possible to purchase Lightspeed Loyalty as an add-on to a lower-tier package, but to do this, you’ll have to talk to Lightspeed directly to set up a custom package.

Lightspeed Loyalty Reviews

Lightspeed POS enjoys largely favorable reviews. Though there aren’t many reviews about Lightspeed Loyalty specifically, many Lightspeed users have positive things to say about Lightspeed’s loyalty features. In particular, users praise Lightspeed Loyalty’s ease of use and the benefits of using an all-in-one, unified platform to manage their business.

A downside some users mention regarding Lightspeed’s advanced packages that include loyalty is the high price.

Note that the restaurant version of Lightspeed Loyalty is a rebranded version of the loyalty program ReUp, which Lightspeed acquired and rebranded in 2018. Similarly, the retail version of Lightspeed Retail is powered by Marsello. So, reading reviews of ReUp and Marsello can help you get a feel for Lightspeed Loyalty.

How To Use Lightspeed Loyalty

If Loyalty is included in your Lightspeed POS package, it should be easy to set up loyalty functionality and start adding customers. You can perform most Lightspeed Loyalty functions directly from your POS, but you’ll need to use your Lightspeed web portal for initial setup.

This is a general overview of the steps to set up and start using Lightspeed Loyalty, but some steps may differ slightly depending on which Lightspeed version you’re using and whether you’re selling from the web-based version of Lightspeed or the iOS app. You can find more detailed information on using Lightspeed Loyalty, including how to import loyalty points from a different loyalty program, on Lightspeed’s support website.

Step 1: Sign In With Your Lightspeed Loyalty Login

There’s nothing you need to install to start using Lightspeed Loyalty; you simply need to log in to the loyalty interface for Lightspeed Retail or Lightspeed Restaurant. You can use the same login information you use to log in to the Lightspeed POS. Pictured above is the Lightspeed Loyalty login page for Lightspeed Retail.

Step 2: Set Up Lightspeed Loyalty Rewards

Once logged in to your Lightspeed account, Retail users should navigate to Settings > Optional Modules and toggle on “Loyalty.” This adds the “Loyalty” button to your POS screen, which you can use to onboard customers directly from the POS.

To set up the rewards that will populate on your POS when customers redeem points, go to Lightspeed Loyalty Manager in your back office.

The process is slightly different for Lightspeed Restaurant users.

From your Restaurant Manager back office, you’ll need to navigate to Loyalty Settings, where you can enter your credentials to add “Loyalty” as a payment type in your POS. You can also integrate your restaurant loyalty program with Gourmet Miles and set up your reward types and tiers from this screen.

Step 3: Add Customers From Lightspeed POS

Once Loyalty is activated on your Lightspeed account and you’ve configured your rewards, you start enrolling customers and awarding rewards points from your Lightspeed Retail or Restaurant POS app. Enter new customers from the Loyalty button on your Sales screen by entering the customer’s phone number or email address.

Once a customer is added to the system, they will earn points on every purchase.

Step 4: Redeem Points On POS

When you ring up a sale, you can add a customer’s loyalty credentials (the phone number or email address they used during signup) to view their points and available rewards.

Simply tap the Loyalty button on your POS screen to allow customers to redeem loyalty points and apply them to a sale.

Step 5: Use Loyalty Manager For Admin, Analytics, & Marketing

Your Lightspeed Loyalty program is also useful for collecting information about your customers and their sales habits. This data can be accessed in your back office (Lightspeed Loyalty Manager). You can run reports showing, for example, how many loyalty points have been redeemed across a set date or by specific customers.

From your Loyalty Manager, you can also perform other loyalty admin tasks, including setting up marketing campaigns to send communications and personalized promos to your customer base.

Other Loyalty Program Integrations For Lightspeed POS

Lightspeed is known for integrating with numerous other small business apps, and as such, Lightspeed also integrates with outside loyalty program software in addition to its in-house program. As follows are some loyalty programs that integrate with different versions of Lightspeed POS:

R-Series:

• AppCard
• Astro Loyalty
• City Hive
• Kangaroo Rewards
• Loyal2
• LoyalAction
• Perkville
• TapMango

X-Series (formerly Vend):

• Marsello
• Perkville
• TapMango

Restaurant

• Pepper
• Como
• Gourmet Miles
• Incentivio
• Upserve Loyalty by Lightspeed

The Bottom Line On Lightspeed Loyalty

If you’re wondering about the quality of built-in loyalty Lightspeed POS offers, you can rest assured that Lightspeed’s loyalty rewards program is a good one. It’s easy to use for both businesses and their customers, and it integrates with Lightspeed eCommerce, as well as your in-person POS on iPad or PC. However, you will have to pay extra for this feature and it is not advanced as some standalone loyalty software.

To discover some other POS options that include loyalty, read about the best POS systems with loyalty programs.