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What Is A DBA & How Do You Register For One?

DBA stands for 'doing business as' and provides your small business with credibility and privacy, even if registering a DBA doesn't offer any legal protections.

    Chelsea Krause
  • Last updated onUpdated

  • Shelbi Wescott
  • REVIEWED BY

    Shelbi Wescott

    Managing Editor

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Key Takeaways
  1. A DBA (Doing Business As) allows a business to operate under a fictitious name or trade name. It's the name your customers will see and interact with, separate from the legal name of your company. This helps establish a unique business identity and brand.
  2. A DBA enhances business credibility, simplifies marketing, offers flexibility in changing the name, and provides privacy for sole proprietorships. However, it doesn't create a new legal entity, grant exclusive rights to the name, and requires periodic renewals. A DBA is not a shortcut to forming an LLC or corporation.
Chelsea Krause

Chelsea Krause

Lead Staff Writer
Chelsea Krause is a writer who specializes in accounting, payroll, and small business loans. She has been with Merchant Maverick helping small business owners manage their finances since 2016. She is a QuickBooks Certified User and former eCommerce store owner. Her accounting expertise has been quoted in Forbes and her work appears in Startup Nation, Small Business Bonfire, and Women on Business. Chelsea graduated summa cum laude with a BA in English & Creative Writing from George Fox University and studied abroad at the University of Oxford as well. She currently resides in Boise, Idaho.
Chelsea Krause
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