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Erica Seppala

Editor & Senior Staff Writer

6+ Years At Merchant Maverick

Education: AA Liberal Studies, Limestone University

Erica has been writing about small business finance and technology since 2008. She joined Merchant Maverick in 2018 and specializes in researching and reviewing business software, financial products, and other topics to help small businesses manage and grow their operations. Her expertise has been cited in MSN, Reader’s Digest, Vox, U.S. News & World Report, and Real Simple. She is a Certified ProAdvisor for QuickBooks Online and QuickBooks Payroll, a graduate of Limestone University, and currently resides in Greenville, South Carolina.

Merchant Maverick Archives for Erica Seppala | Page 26

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FreshBooks Review

FreshBooks is ideal for small businesses that want a basic, easy-to-use accounting solution and don’t need complex accounting features or multiple users. FreshBooks Classic is ideal for small businesses that don’t need accounting software and simply want an easy invoicing and expense tracking tool for their businesses.

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Mar 12, 2025 Filed under: Accounting Software Reviews

Wave Review (Formerly Wave Accounting)

Wave is free accounting software and unlike other free programs, there are no artificial limits on invoicing, contacts, items, or other features. The only thing you have to pay for is adding payroll, payment processing, or professional bookkeeping. There’s limited tax support, no project management, limited time tracking, and no additional users.

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Oct 10, 2024 Filed under: Accounting Software Reviews

QuickBooks Online Review

QuickBooks Online is cloud-based accounting software. It has the complex accounting capabilities that small business owners need and supports numerous integrations. Quickbooks Online has a lot to offer in terms of features, accounting, and usability.

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Mar 12, 2025 Filed under: Accounting Software Reviews

Xero Review

Xero is a robust, cloud-based software with strong accounting, ample integrations, and some really great features. It offers tons of automations to save business time like automatic sales tax lookup, group invoicing, and default email templates.

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Mar 12, 2025 Filed under: Accounting Software Reviews