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Start QuizLearn everything you need to decide whether Square's payment processing is right for your business-- including its transaction fees, best features, and shortcomings.
Total Rating | 4.7 |
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Fees & Rates5.0 | |
Products & Services4.2 | |
Contract5.0 | |
Sales & Advertising Transparency5.0 | |
Customer Service4.1 | |
User Reviews3.9 |
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Table of Contents
Square Payments is a third-party payment service provider (also known as a PSP) whose payment processing services come bundled with free point-of-sale (POS) software.
Square credit card processing is, without a doubt, the most feature-rich and advanced solution you can find without a monthly fee. There are also no statement fees (apart from transaction fees), and no monthly minimums. This is a great deal for many merchants, especially new ones who don’t have an established processing history.
It is important to note that Square Payments has one major drawback. Because it’s a third-party payment processor, Square is prone to terminating accounts when the risk department decides a merchant has proven to be too much of a liability. So, while you can get set up with a Square account almost immediately, you’ll be under scrutiny and have a higher chance of encountering a hold or termination than if you were to open a merchant account with a traditional processor.
That said, the majority of users actually won’t have any problems.
Square and Stripe are similar, and we think it’s better than similar mobile payment processors, such as PayAnywhere, but we encourage you to look at our top picks for small business credit card payment processing before making any final decisions.
Products & Services4.2 |
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Software & Services 4.3 |
Hardware & Equipment 4.0 |
Square’s processing features are set up to help small businesses thrive. Square makes it easy to take virtually any form of payment and easily syncs with its own proprietary hardware and software platforms, even while integrating with other popular POS systems. Square is also PCI-compliant and helps you get your money quickly with no hidden fees.
Note that some of these features, while available, are only accessible as paid add-ons (for example, gift cards, loyalty, and delivery management), making it expensive to fully unlock features.
That being said, Square’s feature set is quite comprehensive for a free processor and POS system — it even includes a free hosted online store.
Square Features | Availability |
---|---|
Multi-Store Support | |
Contactless Payments | |
Multi-Channel Selling | |
Gift Cards | |
Customer Loyalty | |
Marketing Tools | |
Online Ordering | |
Inventory Management | |
Reporting | |
Menu Management | |
Delivery Management | |
EBT Acceptance | |
Employee Management | |
Text Messaging |
Fees & Rates5.0 |
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Pricing 5.0 |
Affordability 5.0 |
Square’s pricing is simple. It receives excellent scores for both its affordability and its overall pricing model.
Your transaction fee will vary somewhat depending on your plan (see “Monthly Plans” below). For example, the higher-tier plans for Square for Appointments plans and Square Invoices both offer discounted transaction fees as a perk.
Businesses processing over $250K/month can also qualify for discounted processing rates.
Item | Value |
---|---|
Pricing Range | $0-$165/month |
Account Setup Fee | $0 |
Contract Length | Month-to-month |
Processing Model | Flat-rate |
Card-present Transaction Fee | 2.5-2.6% + $0.10 |
eCommerce Transaction Fee | 2.9% + $0.30 |
Keyed-in Transaction Fee | 3.5% + $0.15 |
Equipment Cost | $0+ |
Square’s basic POS plan is free, and the company also offers free plans for restaurants, retail businesses, appointment businesses, and more. However, if you want a plan with premium features (and discounted processing fees in some cases), you can opt for a paid monthly plan.
Square Plans | Price | When To Use |
---|---|---|
Square POS | $0/month | If you need basic in-person and online selling features. |
Square Appointments | $0-$69/month | If you want to combine payment processing with appointment functionality. |
Square For Retail | $0-$89/month | If you run a retail business and need retail-centric tools such as advanced inventory. |
Square For Restaurants | $0-$165/month | If you run a restaurant business and need restaurant-centric tools such as bar tabs. |
Square Online | $0-79/month | If you need an online store with payment processing. |
Square Invoices | $0-$20/month | If your business accepts invoice payments (online or in-person). |
Square doesn’t really have any additional fees, unless you opt for a paid add-on such as Square Shifts Plus or Square Marketing (you can find pricing for those and other add-ons in our Square Pricing Guide).
You will, however, pay varying processing fees for certain types of transactions, such as invoiced transactions, Afterpay transactions, and card-on-file transactions (for recurring billing).
Square Extra Costs | Price |
---|---|
Online invoice transaction fee | 2.9-3.3% + $0.30 |
ACH transaction fee | 1% (min. $1) |
Card on file transactions | 3.5% + $0.15 |
Instant transfer fee | 1.75% |
Afterpay transactions | 6% + $0.30 |
CBD sales | 3.5-4.4% + $0.10-$0.30 (depending on transaction type) |
Sales & Advertising Transparency5.0 |
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Sales Practices 5.0 |
Web Presence 5.0 |
Square does very well with transparency — everything the company says in its advertising and marketing checks out. There are no wacky sales gimmicks or promises of unbeatable rates, free rate reviews, etc. The “free” basic magstripe reader is actually free, and you can easily find the price for every aspect of Square’s service on a corresponding web page.
Square’s knowledgebase is also incredible, and you don’t even need an account to look through it. That’s great if you want to compare how specific features work before you open an account. The blog (called Townsquare) is full of content targeting merchants and businesses of all types, reflecting Square’s diverse customer base.
That’s why Square receives top scores for transparency — outranking competitors on its visibility and offerings.
Contract5.0 |
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Commitment 5.0 |
ETF & Other Fees 5.0 |
There is no early termination fee or locked-in contract with Square, which is true of almost all third-party processors. Every add-on service is month-to-month, and there’s a 30-day free trial for each, meaning there is no risk. Be warned that you must wait the full 30 days in your trial period before canceling or renewing your subscription.
As mentioned, Square charges monthly, so you’re never locked into its software products. It’s also easy to deactivate your Square account.
If you have financed hardware, those terms will apply regardless of whether you’re still using Square to process payments. But generally, Square offers a 30-day trial period for its hardware, wherein you can return the hardware with no penalty if you don’t like it.
Customer Service4.1 |
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Personal Support 3.3 |
Self-Service 4.8 |
You have a few ways to reach out to Square if you have a problem. Square now has a pop-up messaging window that asks you what you need and drills down to the right next steps. You can also message the Facebook page, use Twitter, or send Square an email to reach customer service.
While Square has excellent self-help options, if you actually want to speak to a live person at Square to address an urgent issue with your account, phone support is limited unless you’re on a premium package. Furthermore, Square merchants say the support reps are not always able to help with complex issues.
Overall, the quality of Square’s customer support is not as personalized and accessible as you would receive with a dedicated merchant account.
Here’s a closer look at your customer service options:
Square Customer Service | Availability |
---|---|
Phone Support | |
Email Support | |
Support Tickets | |
Live Chat | |
Dedicated Support Representative | |
Knowledge Base or Help Center | |
Videos & Tutorials | |
Company Blog | |
Social Media |
If you’re in a pinch and need an answer right away, you probably want phone support, which is available Monday through Friday, 6 AM to 6 PM Pacific Time. Those aren’t the best hours, but higher-tier monthly plan subscribers can access 24/7 phone support.
The online user manual probably answers most basic questions regarding the Square system. It is extensive and contains helpful screen captures and walkthroughs for every feature. (The Square manual is, in my opinion, the gold standard for merchant services support pages.)
And if that’s not enough to help you through, try Square’s Seller Community. Square reps and experienced merchants alike weigh in on questions, so it’s a good way to get an answer you can’t find elsewhere on the web.
Given that Square is such a large platform serving new businesses, Square reviews from customers are overwhelmingly positive.
Square is BBB-accredited and has an A+ score with the BBB. The company has received more than 3,000 complaints filed with the BBB in the past year, including 937 complaints filed in the last 12 months. These are normal complaint numbers for such a large company, however.
Square Review Summary | |
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Pricing Range | $0-$165/month |
Choose If You Need |
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So, is Square worth it?
Whether you are dabbling in sales for your side hustle or you want to find solutions to improve efficiency in your thriving store, Square could be an amazing tool. Even mid-sized to larger businesses can benefit from everything Square offers. As far as value goes, Square is tough to beat. Square’s pricing for card processing is competitive for a pay-as-you-go processor, and it can sometimes beat out or at least break even with interchange-plus pricing plans.
With features such as inventory management, a free and fully functional virtual terminal, advanced reporting, offline processing, recurring billing, marketing, online sales, and more, Square has more features than I’ve seen from any other no-monthly-fee provider. All of the free software puts merchants in a position to save money, especially with Square’s suite of omnichannel tools that continue to improve.
Looking for something else? Check out our post on great alternatives to Square.
We evaluate and test each payment processor that we review at Merchant Maverick, placing special emphasis on certain key characteristics in order to generate our granular ratings for merchant accounts and credit card processors.
For payment processing reviews, we use a 24-point rubric to evaluate the provider. First, we look at pricing structure – interchange plus, subscription-based, tiered, or hybrid – giving the most points to providers that provide fair, transparent pricing and docking those that rely on tiered models. Then we examine rates, the presence and transparency of early termination fees, and any additional fees.
We also look at contract length and fairness and test out sales staff and customer service channels ourselves to ensure that the company uses reputable, above-the-board sales techniques. Finally, we take the company’s online reputation into account, reading customer reviews and comments.
Read more about how we rate payment processors.
The Merchant Maverick Seal of Approval 🏆
Square |
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After hours of in-depth research and evaluation, we can confidently recommend this brand to our readers. Get started today and see Square for yourself.
The Merchant Maverick Seal of Approval 🏆
Square |
---|
After hours of in-depth research and evaluation, we can confidently recommend this brand to our readers. Get started today and see Square for yourself.
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The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.
Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.
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