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What Are The Benefits Of ACH? The Pros & Cons For Small Business
Adding ACH as a payment method could be a smart move for your business, but it's not ideal for every situation. Make sure to know the benefits and drawbacks.
Chris has been writing about small business topics since 2003. He has been featured in Fox Business, ABC News, Yahoo Finance, GoBankingRates, Newsweek, BizJournals, and other publications. He has a Bachelor’s of Arts in English Writing Arts from SUNY Oswego, and a Masters of Science in Interactive Media from the University of Central Florida. He currently resides in the Hudson Valley region of New York.
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Chris MotolaChris has been writing about small business topics since 2003. He has been featured in Fox Business, ABC News, Yahoo Finance, GoBankingRates, Newsweek, BizJournals, and other publications. He has a Bachelor’s of Arts in English Writing Arts from SUNY Oswego, and a Masters of Science in Interactive Media from the University of Central Florida. He currently resides in the Hudson Valley region of New York.
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Shannon has been writing for Merchant Maverick about small business software and financing since 2015. She started writing professionally about business topics in 2005. Shannon has been featured in the Washington Post, Reader's Digest, US News, MSN, Yahoo Finance, Business Insider, and other publications. She has a bachelor's degree in English from San Diego State University and currently resides in San Diego, California.
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Shannon VissersShannon has been writing for Merchant Maverick about small business software and financing since 2015. She started writing professionally about business topics in 2005. Shannon has been featured in the Washington Post, Reader's Digest, US News, MSN, Yahoo Finance, Business Insider, and other publications. She has a bachelor's degree in English from San Diego State University and currently resides in San Diego, California.
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Key Takeaways
ACH payments offer lower fees, faster processing than checks, no bank limits on transactions, increased security, easier handling of recurring payments, and enhanced customer convenience.
Potential ACH disadvantages include processing cutoff times, geographic limits (limited to the US), issues with non-sufficient funds, and cumbersome POS transactions.
ACH (Automated Clearing House) payments are one of the oldest ways to move cash between accounts. While most payment methods, including credit cards, are ultimately settled with ACH transfers, it’s much less common for small businesses to make more direct use of them.
In this post, we’ll discuss the benefits and drawbacks of ACH payments for small businesses, as well as which businesses should consider adding them to their payment method arsenal.
ACH Benefits & Drawbacks
While there are many advantages to using ACH, this payment method won’t be a good fit for every small business or for every transaction. Let’s take a look at some of the pros and cons of ACH payments.
ACH Advantages
Here’s why you should consider using ACH in your business.
Lower Fees
The processing fees of ACH are generally much lower than that of credit or debit card payments. ACH transfers through financial institutions are often free, while third-party services may charge a small percentage fee or a flat rate.
How big are the savings?
When customers use a credit card to pay their invoices, that payment is processed by a third-party payment processor or through your business’s merchant services account. You pay a percentage of each transaction to your processor, and the industry average ranges from 1.5%-3.5% of the total transaction amount, according to Bankrate data.
The costs of depositing a paper check or taking payment via ACH instead of wire transfer can be significant too. Receiving a check can cost your business as much as $4 in fees, according to Nacha, the governing entity of the ACH network.
Faster Processing Than Checks
ACH payments receive preferred funding from banks, meaning they are processed before check payments. Nacha also supports same-day ACH, under some circumstances, to move payments even faster.
Business bank accounts typically hold funds from deposited checks for two or more business days. And that doesn’t even account for the time it can take for a paper check to travel through the mail to be processed by your accounts receivable team.
No Bank Limits
Many business bank accounts allow for unlimited electronic deposits, including ACH. If they do impose limits, those limits are probably relatively high and have lower fees for excessive transfers than for similar cash or check transactions.
Compared to other payment options, ACH looks pretty good. Many business banks charge fees for cash deposits or don’t accept cash at all, for example, while others place limits on the number of checks you’re allowed to deposit each month.
Increased Security
Any payment method is susceptible to fraud, and traditional payment methods such as paper checks are especially vulnerable. Although ACH fraud is becoming more frequent, payment via ACH is almost 30% less likely to involve fraud than check payment, according to a fraud report created by the Association for Financial Professionals and backed by JPMorgan Chase & Co.
Increased security also means fewer disputes and penalty charges.
Easier Recurring Payments
ACH payment types include the option to both credit and debit accounts, making ACH ideal for recurring transfers. If your customers are on a subscription plan or paying for a monthly service, rent, or utility, ACH payments are easy, safe, and cost-effective.
A bonus for customers is that when they set up recurring payments via ACH, they can eliminate late charges and the service disruptions that can happen if they forget to pay on time. As the vendor, you won’t have to worry about credit card charges being declined for any reason, including expired cards and over-limit transaction denials.
Customer Convenience
Paying by ACH is good for customers, too. When customers send you a check, they can’t be sure when (or if) you’ve received the check or when the money will be taken from their bank account. ACH payments eliminate much of that uncertainty.
The number of bank transactions processed by ACH payments is growing steadily and reflects an increasing customer preference for safe, non-traditional payments.
ACH Disadvantages
Before using ACH, keep these potential drawbacks in mind.
Cutoff Times
Nacha requires ACH payments to be processed by the next business day. Note that ACH processing does not happen on banks’ non-business days, such as weekends and holidays. (The receiving bank may also hold funds for a limited time before making the money available in your account.)
ACH transactions are processed at set intervals every business day, using Eastern time. If you’re in a later time zone, your payments may not be processed until the next business day.
Geographic Limits
Nacha’s ACH network operates only in the US, though Nacha has worked to support international electronic payments. Other countries have similar payment systems, but your bank may not allow international payments. If you do frequent business overseas, make sure you choose a bank or ACH processor that can accommodate your needs.
Non-Sufficient Funds
A customer who pays via credit card is using the credit card company’s money, temporarily, to pay the bills. With ACH, the customer needs to have the necessary funds in their bank account or the ACH payment will not go through.
When you’re counting on having that money available to your business, a failed ACH payment can cause disruption similar to the effects of a “bounced” check payment.
Cumbersome At POS
ACH’s authorization requirements mean it generally isn’t a good fit for basic, one-off retail transactions.
Should Your Small Business Accept ACH Payments?
Ready to add ACH payments to your payment options? Check out our top recommendations for online ACH payment processors. If you’re still not certain if ACH transactions are right for your organization, we’ve broken it down for you here.
Remember that even if you’re not sure ACH payments are a good fit for your business, it may cost you nothing to add it as a payment option. And more payment options usually are better than fewer.
You Should Add ACH Payments If …
Your customers have recurring orders
You sell subscriptions or memberships
You process B2B transactions
You have a majority of repeat customers who purchase regularly from you, even if their orders and transaction totals vary
You operate a high-risk business that currently cannot qualify to accept credit and debit card transactions
You are looking for an alternative to high credit card transaction fees
You want to encourage on-time payments, without having to chase them down
You May Not Benefit As Much From ACH Payments If …
Most of your sales are from one-time customers
The majority of your sales are face-to-face transactions
Overseas transactions are a significant portion of your sales
Instant revenue is enabled by your bank, eCommerce platform, or payment processor
Chris has been writing about small business topics since 2003. He has been featured in Fox Business, ABC News, Yahoo Finance, GoBankingRates, Newsweek, BizJournals, and other publications. He has a Bachelor’s of Arts in English Writing Arts from SUNY Oswego, and a Masters of Science in Interactive Media from the University of Central Florida. He currently resides in the Hudson Valley region of New York.
View Chris Motola's professional experience on LinkedIn.
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