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What is Stripe? Our guide covers how to get started with Stripe, how much it costs, the pros and cons, and more.
Stripe Payments is a massive payment processing platform that can be customized to a variety of use cases. It’s also, in our opinion, among the best credit card payment processing companies. This guide gives you an overview of what Stripe is, what Stripe does, and how to use Stripe for business purposes.
Please see our full Stripe Payments review for in-depth information on pricing, customer service options, and more.
Table of Contents
Stripe Payments is a payment processing platform. It allows you to transfer money from a customer’s bank account into your business’s account by way of a credit card, debit card, or alternative payment method transaction.
Stripe’s product suite and features focus on eCommerce transactions first and foremost. However, as more and more businesses are transitioning to an “omnichannel” model involving online and in-person sales, the company has expanded its lineup to include support for credit card terminals, POS systems, and mobile processing solutions.
Stripe is not a merchant account provider. Stripe is what’s called a payment service provider (PSP) or sometimes a third-party payment processor. A payment service provider does most of the same things a merchant account does, to the point where the typical user may not notice the difference at all.
However, Stripe users don’t have individual merchant accounts. Instead, their accounts are aggregated together into one large merchant account. To better understand what this means, read our feature on what payment service providers do.
A basic Stripe account grants the user access to a variety of payment processing services and tools on a pay-as-you-go basis. This arrangement is one of Stripe’s greatest strengths: you only pay for what you use.
What can you do with a Stripe account? Here’s a quick rundown:
Stripe is somewhat unusual in that it’s built with developers foremost in mind. That can make Stripe a little bit intimidating for the average user to set up on their own. On the other hand, Stripe is one of the most commonly used “white label” processors, meaning that it’s the payment processor powering a lot of popular platforms like Shopify, so there are ways to use Stripe without having to know your way around code.
The upside is Stripe is very customizable and well-documented for programmers. Check out our feature on how to set up your Stripe account for more information.
While none of Stripe’s products or services are truly unique anymore, its solutions continue to stand out from its competitors in several ways. Among the many advantages of using Stripe’s payment system, consider the following features:
Pros
Stripe is a powerful service for the right company, but it’s not perfect. Here are some things to consider before signing up for Stripe.
Cons
If you regularly use a credit or debit card, especially to make an online purchase, there’s a very good chance your card’s information has passed through Stripe’s network. The company estimates that 90% of US adults have purchased from a business that uses Stripe.
Companies that use Stripe include:
Stripe’s toolset is flexible enough to be useful for both small and large businesses. Stripe also offers incentives for nonprofit businesses.
As a general rule, Stripe does not accept high-risk merchants. (Check out our guide on what businesses are considered high-risk.)
The elevated risk that comes with aggregating multiple businesses into a single account makes it impractical for the company to accept any business that experiences an unusually high chargeback rate or provides products or services of questionable legality. This is the case with virtually all payment service providers (PSPs).
In the United States, Stripe restricts the following industries:
With a full array of basic and advanced security features, Stripe is one of the safest payment processors you can use. Every Stripe account has various security features to prevent fraud, such as using an address verification service (AVS) and checking CVV/CVV2 codes. Stripe also uses TLS (SSL) encryption (indicated by the “HTTPS” at the beginning of a website address. All of these features come with no extra charge.
Stripe is also a certified Level 1 PCI Service Provider, which means it meets the most stringent PCI DSS compliance standards set forth by the PCI Security Standards Council. Because your account is aggregated, Stripe essentially takes care of all PCI compliance requirements for you. (Note that you’ll still have to follow basic security practices, such as never writing down a customer’s credit card number.)
With online fraud on the rise, Stripe also offers an advanced fraud detection service called Stripe Radar. This service uses machine learning to predict the likelihood that any particular transaction is fraudulent by factoring in data from your business and information Stripe has about the card being used.
Radar is free with accounts paying the standard Stripe processing fee (2.9% +$0.30 per transaction) or as a $0.05 per transaction add-on if you’re on a custom pricing plan. You can also buy chargeback protection for a 0.4% per transaction fee.
Stripe is a great option for businesses that:
The prefab integrations aren’t quite as exciting, but they’re serviceable if you need access to Stripe’s features. Stripe’s “use only what you need” approach to features makes it both accessible to small businesses and useful to large corporations.
That said, Stripe doesn’t necessarily scale smoothly. It’s not the cheapest option, and you can’t just use it as a gateway. You get a lot of services for your money, but it’s possible, perhaps even likely, that you won’t need or use all of them. And, like all payment service providers, it comes with a heightened risk of sudden account holds and freezes. Be sure to look at our guide on avoiding account holds and terminations for tips.
Looking for more Stripe resources? Explore the best Stripe alternatives to find another solution that suits your business. Or get started with Stripe Payments for your business. Or, if you can look for other ways to accept credit card payments online instantly.
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The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.
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