The Complete Seasonal Business Guide

Having the right POS system for your seasonal business can make a difference in how well it operates. We also give you business ideas to consider.

Erica began writing on small business topics in 2008. She joined Merchant Maverick in 2018 and focuses on loans, accounting, and POS. She is a Certified ProAdvisor for QuickBooks Online and QuickBooks Payroll. She has been cited in MSN, Reader's Digest, Vox, U.S. News & World Report, and Real Simple. She is a graduate of Limestone University and resides in Greenville, South Carolina.

• WRITTEN & RESEARCHED BY

  Erica Seppala Erica began writing on small business topics in 2008. She joined Merchant Maverick in 2018 and focuses on loans, accounting, and POS. She is a Certified ProAdvisor for QuickBooks Online and QuickBooks Payroll. She has been cited in MSN, Reader's Digest, Vox, U.S. News & World Report, and Real Simple. She is a graduate of Limestone University and resides in Greenville, South Carolina.

  Editor & Senior Staff Writer

  Last updated onUpdated October 8, 2024



Matt has been helping small businesses make decisions since 2017. He has written reviews and articles across many different channels but specializes in the point of sale, payroll, and small business insurance categories and has been quoted in articles for Fox Business, Forbes, and other publications. Prior to joining Merchant Maverick, Matt was a journalist and editor for 14 years for a pair of weekly newspapers. He is a graduate of the University of Oregon and currently resides in Gladstone, Oregon.

REVIEWED BY

Matt Sherman Matt has been helping small businesses make decisions since 2017. He has written reviews and articles across many different channels but specializes in the point of sale, payroll, and small business insurance categories and has been quoted in articles for Fox Business, Forbes, and other publications. Prior to joining Merchant Maverick, Matt was a journalist and editor for 14 years for a pair of weekly newspapers. He is a graduate of the University of Oregon and currently resides in Gladstone, Oregon.

Lead Staff Writer

Thinking of opening a seasonal business? From popular business ideas for cold and warm seasons and the necessary steps to take before opening to the best POS systems, we’ll cover what you need to know before launching a seasonal business. So, if you’re looking for a career change or supplementing your income, you’re in the right place.

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Starting A Seasonal Business: Benefits & Challenges

Starting a seasonal business can be rewarding, but it isn’t without its drawbacks. Let’s start by looking at the benefits of opening a seasonal business:

• Allows for more creativity
• Not as time-consuming as running a traditional business
• Brings in additional income
• More time to plan and prepare for the next season
• Seasonal businesses in the foodservice industry can save money by using a ghost kitchen

Seasonal businesses have their own set of challenges. These include:

• Maintaining cash flow throughout the year
• Difficulties in finding reliable seasonal workers
• Payment processing fees or monthly minimums can be costly
• Seasonal business funding is more scarce
• May frequently need to acquire temporary licenses and permits
• Difficulties in finding temporary commercial space

8 Basic Steps To Start A Seasonal Business

If you’ve decided to forge ahead with starting a seasonal business and are unsure how to get it off the ground, start with these eight simple steps to get your business up and running.

Step 1: Do Your Research

Before diving into your new business, it’s important to do your research. Is there a demand in your area for your product or service? Who is your target audience? Is the competition fierce in your area?

From scouting potential locations and determining what you’ll be selling (and to whom) to conducting competitor analysis to determine what others are doing and what you can do better, doing your research first is key to a successful business.

Step 2: Determine Your Legal Structure

One of the first steps of launching your seasonal business is determining your legal structure. If you’re opening an eCommerce shop, you may decide that a sole proprietorship is the easiest legal structure to have. If you plan on opening a brick-and-mortar shop, another option — such as a limited liability company — may be the route you choose.

Start your research with our guide to business structures to determine the right fit for your business.

Step 3: Create A Business Plan

Planning is key to a successful business. Fortunately, you don’t have to have an entire folder of documents as part of your business plan. Instead, you can cut it down to the bare essentials with a one-page business plan.

Your plan should include your objectives, target market, experience, and financial information, including startup costs. This plan maps out your business goals and is also used to pitch your business to potential investors.

Step 4: Get Your Finances In Order

As part of your business plan, you should now be aware of your startup costs. Will you need to rent commercial space? Purchase supplies or inventory? Pay for business licenses and permits?

Once you’ve determined your startup costs, you’ll need to next plan how to pay for those expenses. Are you using your personal savings, or are you going to apply for a business startup loan? Now is the time to make these decisions.

Step 5: Tackle The Legal Details

Before opening your business, you have to handle the legal details. This may include registering your business in your state and acquiring business permits and licenses.

Step 6: Hire Employees

If you plan to be a solopreneur, skip this step. However, depending on your new seasonal business’s type and scale, you may need extra hands on deck. Research wages for similar positions in your area, create an onboarding process, and calculate the full costs of having employees, including payroll taxes.

Step 7: Market Your Business

Marketing your business should be part of your business plan, so refer back to it often at this step. Research what competitors and other businesses are doing successfully. Set a budget for your marketing campaign. And don’t forget to explore various avenues for drawing in customers, from launching a social media campaign to offering coupons and discounts for new customers.

Step 8: Plan Ahead

Once your business is off the ground, it’s important to plan ahead. As a seasonal business, your sales and revenue can be volatile. To prepare for these times of uncertainty, it is absolutely critical to track these slow periods, manage cash flow, make changes as needed, and have a plan to keep your doors open from season to season.

12 Winter Business Ideas For Seasonal Success

1. Christmas Retailer: According to a Statista survey, Americans spent an average of $63 on decorations for the 2021 holiday season. Multiply this by millions of people, and it’s easy to see why you’d want to get into this seasonal business. Whether you buy cute decorations at wholesale prices for resale or you create custom handmade ornaments you won’t find anywhere else, you can really cash in on the holidays with this business idea.
2. Halloween Retailer: Halloween is another billion-dollar industry, according to data from Statista. Retailers in areas not overly saturated with popup shops and big box retailers may have a very successful season by selling costumes, spooky decor, candy, and more.
3. Gift Wrapping Services: Many people don’t have the time or skill to wrap their Christmas gifts and will gladly outsource this holiday task. Pricing can be extremely flexible, with options including charging per gift wrapped or per hour.
4. Personal Trainer: Surveys show that living a healthier lifestyle is one of the top New Year’s resolutions. If you’re a fitness buff, share your healthy habits with the world by offering your services as a personal trainer.
5. Snow Removal: If you live in a snowy area, there may be a demand for snow removal. From snowblowers to plows to the old-school shovel and elbow grease method, removing snow from your local neighborhoods can put thousands of dollars in your pocket.
6. Hot Beverage Cart: Help customers warm up with coffee, tea, or hot cocoa served from your hot beverage cart. With the right permits and licenses, you can serve your beverages at parades, holiday events, or other cold-weather locations.
7. Holiday Light Hanging: Grab your ladder and start hanging holiday lights in your area. This is a potentially lucrative seasonal business idea worth considering, from small displays that start at around $100 to full-on Christmas wonderlands that can earn you $1,000 or more.
8. Holiday Party Planning & Hosting: This idea works particularly well if you already own a restaurant or venue. Use your space for holiday parties for families or other local businesses. In addition to the fee used for your space, you can also pocket extra cash for planning, decorating, and catering the event.
9. Personal Shopper: If you love shopping and you’re known for giving great gifts, put these skills to work by offering personal shopping services. Considering the national average for personal shoppers is $120-$200 per hour with no startup costs, this could be an extremely lucrative venture during the holiday season.
10. Custom Holiday Gift Retailer: If you’re a whiz with a Cricut or have friends who love your custom greeting cards, consider setting up an eCommerce shop peddling your custom holiday wares. Startup costs are low, and you could rake in some extra holiday cash if your items are in high demand.
11. Chimney Sweeping: Cleaning and inspecting chimneys can add hundreds of dollars to your pocket with just one client. If you’re willing to get a little dirty and obtain your certification, this could be the seasonal business idea for you.
12. Winterizing: Winterizing is a chore many homeowners aren’t exactly excited to do. If you have the experience, you can earn money by cleaning gutters, installing gutter guards, checking pipes, and sealing openings around windows and doors to help protect customers’ homes and boost efficiency during the coldest months.

12 Summer Business Highly Seasonal Ideas

The weather is hot — and so are your opportunities for highly seasonal businesses. Here are 12 summer business ideas worth considering:

1. Lawn & Landscaping Services: Mowing yards, laying down mulch, planting flowers, and other lawn and landscaping services can bring in thousands of dollars during the warmer months. While these services can be lucrative, it is important to note that equipment costs (such as mowers, trimmers, blowers, and a trailer to lug it all around with) can be pretty expensive.
2. Guided Hiking/Walking Tours: If you’re familiar with local hiking trails, consider turning your hobby into a business by leading guided hiking tours. Or, if you prefer to stay out of the woods, you can lead walking tours through your city. In addition to traditional business permits, you’ll typically also have to get special-use permits for this type of business.
3. Beach Equipment Rentals: If you live near a beach, lake, or other body of water, you can make money by renting out equipment. Tourists and residents alike may flock to you to rent everything from beach chairs and umbrellas to surfboards and kayaks.
4. Pool Cleaning & Maintenance: If you live in a hot area loaded with backyard swimming pools, opening a pool cleaning and maintenance business can bring big profits, with most companies charging $100+ per hour.
5. Fireworks Stand: With the right permits, licenses, and products, you can cash in on the billions of dollars spent each year on fireworks with a simple roadside stand.
6. Ice Cream Truck: Driving your own ice cream truck is fairly inexpensive and can really add to your income, potentially earning as much as $1,000 or more on holidays.
7. Food Truck: Statistics show that food trucks have grown in popularity to become a $1.2 billion business. Food trucks are cheaper to start than a traditional restaurant, but be aware that the expense of a truck, ingredients, supplies, licenses, and permits can get costly.
8. Moving Company: Starting a moving business can be tough, especially in areas where competition is high. However, if you can fill a void in your area, you can create a successful business, particularly in college towns where students move in and out of dorms and apartments throughout the summer.
9. Tutoring: Teachers with summers off can cash in on their knowledge by offering tutoring services to help kids prepare for the upcoming school year.
10. Cleaning & Organizing Services: Tackle spring cleaning and organization for busy households, and you could earn big bucks with multiple clients. In addition to the money you’ll make, a cleaning business has low startup costs and expenses.
11. Bounce House Rentals: The average cost to rent a bounce house on Thumbtack is $240 to $320 — not bad for a few hours. Invest in several inflatables, and you could potentially have a thriving business through kids’ birthday parties, church functions, and school carnivals.
12. Pet Boarding: When the family’s away, the pets will play — at your home or place of business. The average pet owner pays $22-$60+ per night to board their furry friends. With nearly 48 million people traveling on the 4th of July alone, you could see big returns from starting a pet boarding or pet sitting business.

3 Point Of Sale Systems For Seasonal Businesses

The best point of sale systems for seasonal businesses are easy to use and accept multiple payment methods. Your POS system should also have a strong loyalty program, employee management, reporting, and integrations with other business software and apps.

• Lightspeed Restaurant: Best For Food & Drink
• Shopify POS: Best For eCommerce
• Square POS: Best For Solopreneurs

Best POS For Seasonal Businesses Compared

Lightspeed Restaurant: Best For Food & Drink

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Shopify POS: Best For eCommerce

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Square POS: Best For Solopreneurs

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Retail POS Review Methodology

Merchant Maverick has been researching and reviewing POS providers since 2012. Our writers have tested over 100 different point of sale systems, evaluating pricing, features, ease of use, customer service, and user reviewers. Read more about how we rate POS providers.

When comparing different POS software systems, we consider many data points, including relative pricing, the depth of niche features offered, the price of hardware, and any associated payment processing fees. Our lists of the best providers include only apps we’ve deemed worthwhile from multiple vantage points. The POS vendors we pick share qualities such as widespread availability, accessibility, user-friendliness, and reasonable pricing. We also look carefully at niche features, such as check-splitting, inventory management, eCommerce, loyalty programs, gift cards, and more.

We spend an average of 10-15 hours researching and updating each one of our lists, making sure the providers included meet our internal standards for quality and reputation.

Launching Your Seasonal Business Successfully

A seasonal business isn’t without its risks and challenges, but if done right, it can be rewarding and lucrative. You can get your business off the ground by doing your research, choosing the right business idea, and using the tools and resources available to you.

In particular, the right POS system can help dramatically. With options available to help you customize your reports and easily manage inventory, you can take some of the unpredictability out of your workflow. And when you employ a fluctuating number of workers, the ability to manage them and keep your information secure is crucial. What’s more, having a way to stay in touch with your customers throughout the year can also ensure repeat business.

Looking for more resources to get you started? If you don’t have the funds to start your business, take a look at our tips for starting a business with no money. We also offer guidance for opening a business bank account and other advice for launching your small business. Good luck!

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