Pros
- Predictable flat-rate transaction fees
- Ideal for low-volume merchants
- No monthly fee (for basic plan)
- High-quality processing hardware
- Enables omnichannel selling
Cons
- Account stability issues
- Limited customer support
- Not suitable for high-risk or high-volume industries
What Is Square Payments?
Square Payments is a third-party payment service provider (also known as a PSP) whose payment processing services come bundled with free point-of-sale (POS) software.
Square credit card processing is, without a doubt, the most feature-rich and advanced solution you can find without a monthly fee. There are also no statement fees (apart from transaction fees), and no monthly minimums. This is a great deal for many merchants, especially new ones who don’t have an established processing history.
It is important to note that Square Payments has one major drawback. Because it’s a third-party payment processor, Square is prone to terminating accounts when the risk department decides a merchant has proven to be too much of a liability. So, while you can get set up with a Square account almost immediately, you’ll be under scrutiny and have a higher chance of encountering a hold or termination than if you were to open a merchant account with a traditional processor.
That said, the majority of users actually won’t have any problems.
Square and Stripe are similar, and we think it’s better than similar mobile payment processors, such as PayAnywhere, but we encourage you to look at our top picks for small business credit card payment processing before making any final decisions.
Products & Services
Square’s processing features are set up to help small businesses thrive. Square makes it easy to take virtually any form of payment and easily syncs with its own proprietary hardware and software platforms, even while integrating with other popular POS systems. Square is also PCI-compliant and helps you get your money quickly with no hidden fees.
Square Features Overview
Note that some of these features, while available, are only accessible as paid add-ons (for example, gift cards, loyalty, and delivery management), making it expensive to fully unlock features.
That being said, Square’s feature set is quite comprehensive for a free processor and POS system — it even includes a free hosted online store.
Square Features |
Availability |
Multi-Store Support |
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Contactless Payments |
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Multi-Channel Selling |
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Gift Cards |
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Customer Loyalty |
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Marketing Tools |
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Online Ordering |
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Inventory Management |
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Reporting |
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Menu Management |
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Delivery Management |
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EBT Acceptance |
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Employee Management |
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Text Messaging |
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More Details On Square’s Processing Features
Invoicing
You can use Square’s built-in tools to send invoices or link up a third-party integration. Square’s invoicing tools support one-off and recurring invoices as well as installment payments.
More importantly, Square offers assistance with contract creation by providing a wide range of templates. You can set up default invoice templates based on your business’s information and attach all sorts of files, including purchase orders, images, and more.
If you’re interested in more information about invoicing, see how Square compares to QuickBooks.
POS Software
Square processing includes free POS software. To learn more about Square’s POS features, read our Square POS review.
eCommerce
You can use your own domain or purchase one through Square and get free hosting. If you have a website built already, and it’s powered by BigCommerce, WooCommerce, Weebly, Ecwid, Magento, or a handful of others, you can integrate Square directly to process payments.
Supported features for these integrations vary, so do your research if you want a seamless platform for selling both in-person and online.
Square Online Checkout is a flexible way to take payments from your shoppers, donors, or clients without necessarily having a full eCommerce site. We see this as an effort by Square to compete with PayPal and the ease and flexibility of the PayPal button.
You can add a payment button to an existing web page through a link or text or create a shoppable Instagram or Facebook post. This new feature also includes a QR code system that allows you to break your shop or outdoor pick-up area into zones. Customers can place an order and pay, and your team is updated on where to bring items, whether that’s in-store or local delivery.
POS Hardware
Square offers various proprietary hardware options for purchase. You may be able to source some of your own components, but you won’t be able to use a non-Square payment reader. Any Square readers you purchase cannot be used with a different processor or POS.
We’ll look briefly at Square’s hardware, but for a more detailed explanation — including options for bundled POS kits — check out our guide on Square POS hardware. Here are the main options:
- Square Reader: Free plug-in magstripe card reader; cannot accept chip cards or contactless payments.
- Square Contactless & Chip Reader: Bluetooth reader that can accept chip cards and contactless payment forms.
- Square Stand: iPad stand with a built-in contactless & chip payment reader.
Additionally, Square offers three all-in-one POS devices with built-in card readers: Square Register, Square Terminal, and Square Handheld.
Square Register is a customized piece of Android hardware designed to run Square Point of Sale.
If you think Square Register might be too much for your needs, consider Square Terminal or Square Handheld. Square Terminal is a small credit card terminal that features a smartphone-sized screen and runs Square Point of Sale. It also has integrated card readers for magstripe, chip card, and contactless transactions, as well as a built-in receipt printer.
Square Handheld is the latest addition to the Square hardware lineup. It’s thinner and more lightweight than the Square Terminal, making it the perfect option for taking orders and payments on the go. It also features integrated card readers for magstripe, chip card, and contactless payments.
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Square Free Reader |
Square Stand With Contactless Chip Reader |
Square Terminal |
Square Handheld |
Square Register |
Cost |
Free (Additional Readers $10) |
$149 (excluding iPad) |
$299 |
$399 |
$799 |
Supported Payment Types |
Magstripe |
Magstripe, EMV, contactless |
Magstripe, EMV, contactless |
Magstripe, EMV, contactless |
Magstripe, EMV, contactless |
Compliant With Square App? |
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Compliant With Square Appointments? |
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Compliant With Square For Retail? |
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Compliant With Square For Restaurants? |
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Works With Cash Drawer? |
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Supports Wireless Use? |
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If you’d like a more detailed examination of the hardware options available, be sure to check out our comprehensive reviews.
Fees & Rates
Square’s pricing is simple. It receives excellent scores for both its affordability and its overall pricing model.
Your transaction fee will vary somewhat depending on your plan (see “Monthly Plans” below). For example, the higher-tier plans for Square for Appointments plans and Square Invoices both offer discounted transaction fees as a perk.
Businesses processing over $250K/month can also qualify for discounted processing rates.
Item | Value | Pricing Range | $0-$165/month |
Account Setup Fee | $0 |
Contract Length | Month-to-month |
Processing Model | Flat-rate |
Card-present Transaction Fee | 2.5-2.6% + $0.10-$0.15 |
eCommerce Transaction Fee | 2.9% + $0.30 |
Keyed-in Transaction Fee | 3.5% + $0.15 |
Equipment Cost | $0+ |
Monthly Plans
Square’s basic POS plan is free, and the company also offers free plans for restaurants, retail businesses, appointment businesses, and more. However, if you want a plan with premium features (and discounted processing fees in some cases), you can opt for a paid monthly plan.
Square Plans |
Price |
When To Use |
Square POS |
$0/month |
If you need basic in-person and online selling features. |
Square Appointments |
$0-$69/month |
If you want to combine payment processing with appointment functionality. |
Square For Retail |
$0-$89/month |
If you run a retail business and need retail-centric tools such as advanced inventory. |
Square For Restaurants |
$0-$165/month |
If you run a restaurant business and need restaurant-centric tools such as bar tabs. |
Square Online |
$0-79/month |
If you need an online store with payment processing. |
Square Invoices |
$0-$20/month |
If your business accepts invoice payments (online or in-person). |
Extra Costs
Square doesn’t really have any additional fees, unless you opt for a paid add-on such as Square Shifts Plus or Square Marketing (you can find pricing for those and other add-ons in our Square Pricing Guide).
You will, however, pay varying processing fees for certain types of transactions, such as invoiced transactions, Afterpay transactions, and card-on-file transactions (for recurring billing).
Sales & Advertising Transparency
Square does very well with transparency — everything the company says in its advertising and marketing checks out. There are no wacky sales gimmicks or promises of unbeatable rates, free rate reviews, etc. The “free” basic magstripe reader is actually free, and you can easily find the price for every aspect of Square’s service on a corresponding web page.
Square’s knowledgebase is also incredible, and you don’t even need an account to look through it. That’s great if you want to compare how specific features work before you open an account. The blog (called Townsquare) is full of content targeting merchants and businesses of all types, reflecting Square’s diverse customer base.
That’s why Square receives top scores for transparency — outranking competitors on its visibility and offerings.
Contract Length & Early Termination Fee
There is no early termination fee or locked-in contract with Square, which is true of almost all third-party processors. Every add-on service is month-to-month, and there’s a 30-day free trial for each, meaning there is no risk. Be warned that you must wait the full 30 days in your trial period before canceling or renewing your subscription.
As mentioned, Square charges monthly, so you’re never locked into its software products. It’s also easy to deactivate your Square account.
If you have financed hardware, those terms will apply regardless of whether you’re still using Square to process payments. But generally, Square offers a 30-day trial period for its hardware, wherein you can return the hardware with no penalty if you don’t like it.
Square Customer Service & Technical Support
You have a few ways to reach out to Square if you have a problem. Square now has a pop-up messaging window that asks you what you need and drills down to the right next steps. You can also message the Facebook page, use Twitter, or send Square an email to reach customer service.
While Square has excellent self-help options, if you actually want to speak to a live person at Square to address an urgent issue with your account, phone support is limited unless you’re on a premium package. Furthermore, Square merchants say the support reps are not always able to help with complex issues.
Overall, the quality of Square’s customer support is not as personalized and accessible as you would receive with a dedicated merchant account.
Here’s a closer look at your customer service options:
Square Customer Service |
Availability |
Phone Support |
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Email Support |
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Support Tickets |
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Live Chat |
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Dedicated Support Representative |
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Knowledge Base or Help Center |
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Videos & Tutorials |
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Company Blog |
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Social Media |
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If you’re in a pinch and need an answer right away, you probably want phone support, which is available Monday through Friday, 6 AM to 6 PM Pacific Time. Those aren’t the best hours, but higher-tier monthly plan subscribers can access 24/7 phone support.
The online user manual probably answers most basic questions regarding the Square system. It is extensive and contains helpful screen captures and walkthroughs for every feature. (The Square manual is, in my opinion, the gold standard for merchant services support pages.)
And if that’s not enough to help you through, try Square’s Seller Community. Square reps and experienced merchants alike weigh in on questions, so it’s a good way to get an answer you can’t find elsewhere on the web.
Square Customer Reviews & Complaints
Given that Square is such a large platform serving new businesses, Square reviews from customers are overwhelmingly positive.
Square is BBB-accredited and has an A+ score with the BBB. The company has received more than 3,000 complaints filed with the BBB in the past year, including 937 complaints filed in the last 12 months. These are normal complaint numbers for such a large company, however.
Negative Reviews & Complaints
There is a common theme to the Square complaints that relate to merchant services, and they boil down to one issue: funding holds. Another big issue is sudden account deactivation.
Unhappy Square merchants also complain about slow, unhelpful, and hard-to-reach customer service.
Square does publically respond to each of its BBB complaints, but the response is the same on each complaint, a generic apology and promise to follow-up within 5 days. Thus, it’s unclear if an actual human is reading these complaints.
Positive Reviews & Testimonials
The majority of people are happy and reflect that in Square reviews. On TrustPilot, the company has a score of 4.3/5, with more than 5,600 total reviews. Here are the main things merchants like about Square:
- Convenient to use
- Robust features
- Courteous customer service agents
- Simple design
- Low fees
- Easy to open accounts
Final Verdict
Square Review Summary |
Pricing Range |
$0-$165/month |
Choose If You Need |
- A free way to accept credit cards, either in-person or online.
- An all-in-one payment processor that includes POS software, hardware, and eCommerce.
- A mobile credit card reader that you can use full-time, or just when you need it.
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So, is Square worth it?
Whether you are dabbling in sales for your side hustle or you want to find solutions to improve efficiency in your thriving store, Square could be an amazing tool. Even mid-sized to larger businesses can benefit from everything Square offers. As far as value goes, Square is tough to beat. Square’s pricing for card processing is competitive for a pay-as-you-go processor, and it can sometimes beat out or at least break even with interchange-plus pricing plans.
With features such as inventory management, a free and fully functional virtual terminal, advanced reporting, offline processing, recurring billing, marketing, online sales, and more, Square has more features than I’ve seen from any other no-monthly-fee provider. All of the free software puts merchants in a position to save money, especially with Square’s suite of omnichannel tools that continue to improve.
Looking for something else? Check out our post on great alternatives to Square.
To learn more about how we score our reviews, see our